VIZCORP DEVELOPs
corporate identity for new chicago land home builder
1 June 2005
Mount Prospect,
Illinois - VizCorp, a full-service visual communications
design agency, was chosen to develop the corporate
identity for Premier Home Development, LLC.
Permier Home Development is a start-up custom home building
company. Premier designs, build and markets single-family
detached homes in luxury residential communities. The
company caters to move-up, empty-nester, active-adult
age-qualified and second home buyers. The market is
full of entrenched players whose messages make similar
claims. The challenge was to cut through the noise to
present the facts of Premier’s superior product.
VizCorp began with creating a comprehensive visual language
for the roll-out of the new company. Simultaneously,
VizCorp set out to develop the companies corporate logo.
VizCorp and Premier chose the sheild to represent security
and the incomparable quality of the product and the
bold typeface gave a strong finish with just a touch
of 'elegance'. Once a visual language and logo had been
established VizCorp went one to develop a series of
stationary templates, business cards and signage to
further strengthen the brand.
VizCorp provides a unique blend of
creative services, construction and real estate industry
knowledge that support clients’ strategic business
objectives and deliver significant return on investment.
The company’s holistic approach and broad range
of services allow the company to cross traditional boundaries
and provide expertise and accountability during the
entire process of interactive and marketing engagements.
Founded in 2003, with an established client base in
the construction and real estate industry, VizCorp has
delivered expert strategic counsel and efficient tactical
solutions for such companies as CD Group, Construction
by Camco, Edgemark Commercial Real Estate Services,
Harris Architects, Northern Builders, Society for Business
& Management in Architecture, among others....
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