VIZCORP DEVELOPs corporate identity for new chicago land home builder
1 June 2005

Mount Prospect, Illinois - VizCorp, a full-service visual communications design agency, was chosen to develop the corporate identity for Premier Home Development, LLC. Permier Home Development is a start-up custom home building company. Premier designs, build and markets single-family detached homes in luxury residential communities. The
company caters to move-up, empty-nester, active-adult age-qualified and second home buyers. The market is full of entrenched players whose messages make similar claims. The challenge was to cut through the noise to present the facts of Premier’s superior product.

VizCorp began with creating a comprehensive visual language for the roll-out of the new company. Simultaneously, VizCorp set out to develop the companies corporate logo. VizCorp and Premier chose the sheild to represent security and the incomparable quality of the product and the bold typeface gave a strong finish with just a touch of 'elegance'. Once a visual language and logo had been established VizCorp went one to develop a series of stationary templates, business cards and signage to further strengthen the brand.

VizCorp provides a unique blend of creative services, construction and real estate industry knowledge that support clients’ strategic business objectives and deliver significant return on investment. The company’s holistic approach and broad range of services allow the company to cross traditional boundaries and provide expertise and accountability during the entire process of interactive and marketing engagements. Founded in 2003, with an established client base in the construction and real estate industry, VizCorp has delivered expert strategic counsel and efficient tactical solutions for such companies as CD Group, Construction by Camco, Edgemark Commercial Real Estate Services, Harris Architects, Northern Builders, Society for Business & Management in Architecture, among others....